There are a lot more people on the internet compared to your local neighborhood. With a physical shop, you can only cater to a limited audience. You have to create new branches to be able to reach out to new audiences. However, this is not the case with the internet. Over four billion use the internet and rely on it for daily decision-making. Most of the business is now done online. You will soon be kicked out of the competition if your business is not on the internet.
This is the reason why you should be working to take your business online, no matter what the industry is. You might not be very tech-savvy, but that is not a problem. After reading this article, you will have to invest a little money, but you will know exactly where to spend it.
Decide a Domain Name
A domain name is a word or phrase people type to reach a website. For example, www.Forbes.com is a domain name. A domain costs around $10 per year. You might already have a business name, but its domain might not be available. This is why you have to choose a name that is available. You can check the availability of a domain at who.is. Try variations of different spellings until you find that one suits you. You can then rent the domain from GoDaddy, NameCheap, or Hostgator.
Create Social Media Pages
Start creating social media pages according to the name of the business and its domain name. You might already have a Facebook or Instagram ID. If you check the pages section, you will see that you can create new pages, which costs nothing. It asks simple questions about the business, so the platform knows what you do and who is your relevant audience.
Develop a Website
People using social media platforms will be able to see your social media pages, which is important. However, most people search for businesses and their problems on search engines like Google. You will have to create a website and index it Google to be able to get discovered by people who are your potential customers. You need the services of web design to develop one of the three types of business according to business.
- Lead Generation Website for service-based business
- E-Commerce Website for stores selling products
- Blog Website for sharing knowledge
Blogs are the cheapest, services-based are also not expensive, and online stores require a little investment. With an online store, you can upload the price and pictures, and people can order and pay online.
Run Advertisement Campaigns
After your social pages and website are ready, you must invest in marketing. Online marketing is considerably cheaper, with a better return on investment. You should start with paid advertisements on Google and the most relevant social media page. Next, you should email your prospects if they are businesses. Third, you should hire an SEO expert to improve your organic ranking on Google.